Navratna Oil’s initiative for a ‘Thanda Thanda Cool Cool’ experience

The cool ayurvedic therapeutic oil from the house of Emami Limited, Navratna associates with popular Assamese singer Nilotpal Bora for a multi-city ‘Bihu Trip’ across Assam over the months of April and May this year.

One of the most important cultural festivals in Assam, Rongali Bihu marks the beginning of the Assamese New Year and is characterized by vibrant celebrations, cultural performances, and community gatherings. To mark this celebratory season, Assamese singer Nilotpal Bora in association with Navratna Oil has been staging a multi-city performance at around 15 locations across Guwahati, Tezpur, Jorhat, Dibrugarh, Majuli, Sivsagar, Bogaigaon, Nagaon and many more. Navratna Cooling Oil provides relief and relaxation from heat induced stress, tiredness, headaches and sleeplessness. As the people of Assam adopt it they would be able to face the summer season in a thanda thanda cool cool – stress-free way.

‘Thanda Thanda Cool Cool’ brand Navratna has been the most trusted and preferred brand in the therapeutic cooling oil segment for a very long time. It is the undisputed leader in its category – providing multi-purpose benefits to its set of satisfied and ever growing consumer base across India.