ITC’s Sunfeast Dark Fantasy announced the beginning of an exciting journey with the ‘King of Fantasy’ Shah Rukh Khan as the new face of the brand. Sunfeast Dark Fantasy introduces its renewed brand proposition, ‘Sunfeast Dark Fantasy – Har Dil Ki Fantasy’ aiming to establish a profound connection with its consumers. Shah Rukh Khan, who is loved by everyone, truly represents the fantasy of his innumerable fans across the world. This synergy between the two makes it a fantastical combination.
This collaboration sets a new benchmark for the brand as the ‘King of Bollywood’ joins forces with the ‘King of Biscuits’. Sunfeast Dark Fantasy embarks on the journey of ‘Har Dil ki Fantasy’, and invites consumers to partake in an extraordinary adventure guided by Shah Rukh Khan’s charm and delectable indulgence of its biscuits. The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels.
Amidst air of curiosity, the Sunfeast Dark Fantasy unveiled an enticing teaser starring Shah Rukh Khan, presented in Hindi, Tamil and various other languages across social media platforms through influential figures. This strategic move swiftly captured the public’s attention. The teasers collectively garnered impressive traction across diverse social media channels, further amplified as fans enthusiastically shared the content across various platforms.
