Amrutanjan Health Care Limited is reaffirming its commitment to empowering women and girls through its #PowerToBeYou campaign on International Women’s Day. The campaign launched by Amrutanjan Comfy, a fast-growing menstrual hygiene brand, addresses the critical issue of period poverty in India and aims to spread the message that every woman has the right to manage her periods with dignity and confidence.
#PowerToBeYou aims to transform communities by empowering women with access to affordable and high-quality menstrual hygiene products. By providing education, raising awareness, and promoting access to essential products, AmrutanjanComfy is committed to creating a healthier and more equitable future for all women. Mr. S. Sambhu Prasad, Chairman & Managing Director, Amrutanjan Health Care Limited, said, “The #PowerToBeYou campaign serves as our unwavering commitment to fostering a society where period dignity is not merely a privilege but an unequivocal right.”
Amrutanjan Comfy has been actively working to combat period poverty in India through its Project Disha initiative. This year, the company reached out to 10 states, 900 towns, 400 schools, 4.8 Lakh students, and 100 Anganwadi centers to raise awareness about menstrual hygiene and dismantle barriers to essential products. Comfy also launched a period pain relief initiative for women police officers, aiming to target more cities across India to raise awareness about menstrual health and alleviate period pain among women.
