ONDC and Meta have partnered to help small businesses unlock the power of digital commerce by enabling and educating them to build seamless conversational buyer and seller experiences on WhatsApp through an ecosystem of Meta’s business and technical solution providers. Meanwhile, ONDC will help these business solution providers become seller apps, bringing the businesses they service onto the ONDC Network and helping them drive commerce.
Over the next two years, Meta Small Business Academy will digitally upskill five lakh MSMEs, aiming to upskill 10 million small businesses across the country. The academy provides certifications for entrepreneurs and marketers to acquire critical digital marketing skills for growth on Meta apps.
Sandhya Devanathan, Vice President, Meta in India, added, “Our partnership with ONDC builds on supporting the government’s vision for Digital Public Infrastructure (DPI) and furthering our ongoing commitment to skilling small businesses and aiding this rapid digital transformation and growth story in the country.”
As part of the partnership, Meta will also support Sahayak, ONDC’s WhatApp chatbot, in enhancing the services offered on the bot as the single point of seller communication and customer communication for ONDC.
