Johnson’s Baby, a pioneer in baby skincare takes a big step to bring alive its ‘Promise, Pehle Pal Se’ by showing100% ingredients transparency across its range of baby skincare products. With the new launch, Johnson’s Baby makes it easy for mums to see what goes inside its products, its purposeful and Baby Safe ingredients and their relevance to enable new parents to make informed decisions and choose the right products for their babies.As a global-first for the company, Johnson’s Baby has launched an innovative augmented reality (AR) innovation to enable mums to know and discover more about its100% baby safe ingredients.
Last month, Johnson’s Baby launched its latest marketing campaign, ‘Promise, Pehle Pal Se’ which captured the brand’s unwavering commitment to help protect baby’s delicate skin from day 1 with products ‘Designed with Only (Sirf aur Sirf) ‘Baby Safe Ingredients’. As a brand which has partnered with parents for generations, Johnson’s Baby recognises their promise to help protect their baby from day 1. Guided by a mission to create the safest baby products, Johnson’s Baby brings decades of knowledge and science, building a strong foundation to choose Only ‘Baby safe’ ingredients to help protect the delicate skin of a baby. Its products are backed by rigorous scientific research, with formulas tested by doctors and have ‘No harmful chemicals’.
Johnson’s Baby has launched a digital film which captures insights from mothers on the need for baby Safe ingredients while showcasing brand’s commitment to providing them a superior experience with Johnson’s latest packaging and AR innovation. To drive awareness and connect with consumers, the brand is creating on-ground experiences to bring alive the AR technology across 25000 retail outlets across India. Johnson’s Baby aims to empower parents with the information they need, building a foundation of trust and care that lasts a lifetime.
