After posting an impressive surge in domestic tourist footfall, Kerala has gained further traction as a major all-season experiential destination with its innovative products like the IPL-model Champions Boat League (CBL) races helping the southern state to scale up its standing as a highly-preferred tourist hub.
The third edition of the annual IPL-model CBL, starting later this month, is expected to boost domestic footfalls in all regions of the state after the successful Onam celebrations. CBL, located in Kerala’s backwaters, features stunning snake boats (ChundanVallam), powered by rowers, racing past the emerald backwaters, creating a vibrant atmosphere. Commenting on the surge in the flow of domestic tourists, Tourism Minister Shri P A Mohamed Riyas said “the state has been making all efforts to impart further momentum to the post-pandemic upsurge in domestic tourist arrivals in Kerala. “
Kerala Tourism achieved significant achievements in 2022, with TIME magazine naming it one of the ’50 Extraordinary Destinations to explore’, Conde Nast Traveller recognizing Aymanam village as one of the 30 best places to visit, and Travel Plus Leisure magazine awarding the state for the Global Vision Award.
