Future Generali India Life Insurance Starts Impactful Insurance Awareness Campaign in Sikkim

Future Generali India Life Insurance Company Ltd, a reputable Indian life insurance company, has been appointed as the lead insurer of Sikkim by the Insurance Regulatory and Development Authority of India (IRDAI). The company is committed to enhancing life insurance awareness and penetration in the region.

Future Generali India Life Insurance launched BTL activities in Sikkim to raise awareness about life insurance. The initiative, which aligns with IRDAI’s ‘Insurance for All’ goal, aimed to make insurance accessible and inclusive across India’s diverse regions. Despite Sikkim’s population of 702,164, only 14,742 policies were sold, indicating a need for increased outreach efforts.

The company plans to continue this initiative with college and school activations, aiming to sustain the momentum of life insurance knowledge among the local community. Ms. Geetanjali Chugh Kothari, Chief Marketing Officer of Future Generali India Life Insurance Co. Ltd. And India Project Head for Sikkim emphasized, “We, along with other insurance companies present in the state, are dedicated to securing the future of our fellow citizens in Sikkim by empowering them with insurance knowledge and access. We recognize this as a key responsibility for this region.”