Powered by science and recommended by the best dermatologists of India a cosmeceutic brand providing skincare solutions FixDerma has roped in veteran actor Boman Irani for its latest campaign #ByeByeDarkPatches. FixDerma intends to emphasize that dark patches of skin shouldn’t be considered as a symbol of embarrassment; rather one should opt for ways to cure the skin.
The two episodic video series features actor Boman Irani as Panda bringing the solution to dark patches and introduced FixDerma’s latest launch ‘Nigrifix Cream’, first of its kind formulation to repair the patchyskin. The film showcases a teenage girl and a married couple who have dark knees, spots on the neck and joints concerned for their skin appearance. Suddenly Boman appears on screen wearing a Panda costume highlighting how these black patches appeal good on pandas and not on humans. The campaign aims to normalize the discomfiture of darkening and thickening of the skin at certain body parts like knuckles, knees, elbows, neck, nape, underarms, groin areas, and even back, medically known as Acanthosis Nigricans. The Films have been executed and conceptualized by the production house, Passion Films by Ricky Singh Bedi.
The Founder and Chief Executive Officer at FixDerma Shaily Mehrotra said, “We want to introduce consumers to ‘Nigrifix Cream’ uniquely formulated to treat hyperpigmentation associated with symptoms of Acanthosis Nigricans.”
