Dettol, the nation’s foremost germ protection brand, launch its latest campaign alongside the introduction of a larger 100g Dettol Bar Soap (multi-pack). The campaign, featuring three poignant films, encapsulates the essence of the Indian success narrative, emphasizing Dettol’s unwavering commitment to safeguarding the dreams of every Indian.
The campaign, conceptualized by McCann Worldgroup, serves as a poignant ode to the burgeoning ambition of the Indian populace. Through the lens of mothers and teachers envisioning a future brimming with success for their children, Dettol underscores its role as a steadfast guardian against illness-causing germs, enabling individuals to pursue their aspirations unimpeded.”Dettol has long championed the cause of protecting consumers from disease-causing germs across India,” remarked a Dettol spokesperson. “With our new campaign and the introduction of the larger 100g Dettol Bar Soap (multi-pack), we aspire to reach a broader audience, empowering them to pursue their dreams without the looming threat of germs.”
Prasoon Joshi, Chairman of McCann Worldgroup, Asia Pacific, lauded the campaign, stating, “In crafting the campaign for Dettol, the team delved into the heart of India’s progress story, illustrating how big dreams hinge on the fundamental need for protection.”
