This Mothers’ Day Nestlé MILKYBAR is celebrating mothers for always believing in their kid’s imagination. The campaign highlights how a mother always encourages them to wonder and imagine which makes them learn and be better prepared for the future.
The beauty of this thought and relationship has been captured through unique illustrations and a story-telling style by renowned illustrator Alicia Souza who has created heart-warming illustrations in partnership with MILKYBAR. The digital campaign would be promoted on Instagram and Facebook.
The Head of Confectionery Business at Nestlé India Ms. Rupali Rattan said, “We are pleased to tie-up with Alicia Souza, the very talented illustrator for this campaign to help bring this very powerful thought to life through a series of very endearing illustrations.”
