BigBasket (www.bigbasket.com), a TATA Enterprise, entered the Asansol market recently and has rapidly gained acceptance by the local people. Customers in the city are now ordering a wide range of products through the app, including rice, dals, oils and masalas, personal care, kitchen, and household items at min 6% off across every single item. Asansol is among the newest additions to BigBasket’s rapidly expanding network including Tier 2 and Tier 3 cities such as Kalyani, Durgapur, and Bardhaman.
Asansol is the second largest and most populated city of West Bengal. The city is therefore an important market for BigBasket. Apart from the convenience of doorstep delivery, the big basket also offers an unmatched array of 10,000 SKUs to choose from. The platform offers a short delivery window, safety, and a diverse range of products catering to all daily needs.
BigBasket is currently present in over 400 cities in India and is creating milestones in the online grocery market by consistently delivering high-quality products at everyday low prices in every city. Servicing over 15 million customer orders per month, the company’s current revenue stands at 1.2 billion dollars. Speaking about the presence of BigBasket in Asansol, Sri HarshaJetti, Business Head, BigBasket, said, “Going forward, we aim to expand to other cities as well.”
