Amway India is making significant strides towards strengthening the gig economy ecosystem in the country. The organization has a stated global A70 multi-year growth strategy which is focused on unleashing the power of entrepreneurship with social commerce. As part of this multi-year growth strategy, Amway India has identified the rise of the gig economy as a key global megatrend. In-line with this and in its endeavour to support the revival of the Indian economy, Amway India is focused on enabling growth for its Direct Retailers/Sellers and creating new sources of business generation for their profitable, sustainable success.
The FMCG industry, one of the most dynamic sectors in India today, is witnessing a surge in micro-entrepreneurs. Amway has witnessed higher consideration and participation, as it provides a better reputation, quality products and services people can believe. There has been a paradigm shift in consumption, with holistic wellbeing at the core of consumer demands today. Amway India has been witnessing an increased preference for its new categories including Nutrilite Traditional Herbs Range, Premium Cookware, and Home & Car Air Purifier products representing the growing demand for health and wellness solutions by consumers.
In line with the Skill India initiative, Amway India has been significantly focusing on a digital-first approach to enhance the competencies of its direct sellers to aid business growth and enable better market penetration, improve reach to potential customers, product accessibility and enhance the consumer experiences. Amway has organized over 6000 training programs, engaging with over 900,000 direct sellers since the lockdown.
