The leading Indian media and entertainment powerhouse, Zee Entertainment Enterprises Ltd. (ZEEL), released its new a-la-carte channel and bouquet pricing in line with the Bombay High Court order dated 30.06.2021 with regard to New Tariff Order (NTO) 2.0, to serve the diverse entertainment preferences of the millions of viewers across India. The said pricing is being released without prejudice to ZEEL’s rights and contentions under all petitions pending adjudication before the Supreme Court w.r.t. New Tariff Order (NTO) 2.0.
ZEEL offers the finest variety of entertainment across multiple viewer segments and genres, with the widest network footprint of 67 channels in 11 languages. With a pan India network encompassing a weekly reach of 606 million viewers and weekly consumption of over 163 billion minutes; it has one of the highest viewership bases across Hindi and regional language markets in the GEC, movies, news, music, lifestyle and HD genres.
On average, ZEEL produces 419 hours of new content every week, making it one of the most invested consumer brands in India. Besides holding a strong position in the Hindi speaking markets with household brands like Zee TV, Zee Cinema, &TV, &pictures and Zee Anmol; it enjoys long-standing leadership in Bangla and Marathi markets with Zee Bangla and Zee Marathi.
