Consumer Products Division of Piramal Pharma Limited announced its entry into the feminine intimate care category with the launch of ‘i-feel Gentle Intimate Wash’. Piramal’s ‘i-feel’ gentle intimate wash is gentle and safe for a woman’s intimate area. It is enriched with Neem, Tulsi and Tea Tree oil that keep infections and irritation away. The product will initially be available in the West Bengal market and on all leading e-commerce platforms. The company has also announced its association with Yami Gautam, an established actress of the Indian Film Industry, as the brand ambassador for ‘i-feel’.
Nandini Piramal, Chairperson, Piramal Pharma Limited said, “We are confident that the launch of Piramal’s ‘i-feel’ would provide women a contemporary and trusted solution for their intimate hygiene needs. Our association with leading Bollywood actress Yami Gautam, will lend a modern Indian woman’s perspective to ‘i-feel’, an ethos central to the brand itself.”
