Xiaomi India has announced its latest “Diwali with Mi” festive campaign, featuring the theme #TechSeSmartDilSeSmart, aiming to create an unforgettable Diwali experience for its customers. This year’s campaign promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering commitment to helping consumers make the smartest choices from the heart.
Xiaomi is promoting the “Dil Se Smart” choice this Diwali, where innovative technology meets affordability. Brand ambassadors Disha Patani and Pankaj Tripathi, known as “Smart Angels,” are leading the way in this campaign. The digital film is live, and the TVC will premiere over the weekend.
Disha Patani, with her captivating charm and boundless energy, and Pankaj Tripathi, celebrated for his incredible versatility and relatable persona, perfectly embody Xiaomi’s aim to win over both the hearts and the minds of consumers. Talking about the campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said “Consumers can look forward to incredible offers on Xiaomi smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every purchase both ‘Tech Se Smart’ and ‘Dil Se Smart.’
