E-commerce in India has seen tremendous growth in the last few years. Numerous ladies in level 2 and 3 urban communities have started to adjust and receive the rewards of selling on the web. The most obviously terrible hit are ladies entrepreneurs in economically depressed areas and country regions who likewise should battle cultural orientation obstructions. It is basic to break the predisposition and engage ladies through centered schooling and preparing mediations about business and innovation.
Mastercard shared the top three ways how technology adoption can help women entrepreneurs to succeed—(1) Making businesses more efficient – Initiatives such as Project Kirana by Mastercard and USAID leverages a tech-and-contact preparing philosophy, drawing in kiranas with peer-learning gatherings, video-based content, and in-person preparing to help ladies possessed kirana stores increment income streams and embrace computerized installments. (2) Enabling credit access – Embracing computerized installments engages one to take advantage of formal credit extensions and empowers ladies claimed organizations to develop and grow.
