Britannia Marie Gold, the third largest biscuit brand in India, has released a thought-provoking film a day after Women’s Day. The film titled ‘Let’s Keep it Going’ delivers a powerful message around the symbolic effort associated with celebrating women for just a day. These discussions should be ongoing, and we must be committed to practicing gender equality every single day.
The film is conceptualized and created by Mumbai-based advertising agency The Script Room. The campaign film showcases an early morning conversation between two female employees in a corporate. It’s the day after Women’s Day, and the office is strewn with paper plates and napkins from the previous day’s celebrations. The office help asks the manager if it was someone’s birthday at work yesterday, and learns that it was an occasion to celebrate women and their contributions and achievements.
She innocently poses the question, ”Didi yeh khaali ek din ke liye hai? (Is this only for one day?)” The manager takes a brief pause and responds with a smile, ‘ShayadNahin (Maybe not)”. Mr. Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, “The recent film captures the message we want to deliver, and the film will make the viewer smile while also leaving them in introspection.”
