India’s iconic watch and accessories brand Fastrack has yet again tapped the pulse of the youth with its new brand campaign ‘Be Both’. The campaign celebrates the youth’s effortless straddling of contradictory ideas, beliefs and attitudes. Through #BeBoth, Fastrack welcomes this new era in all of youth’s expressions specially fashion. The campaign stars the nations favourite young superstar, Vijay Deverakonda, who will now be the brand ambassador for Fastrack.
The campaign highlights youth’s contrasting realities through unique fashion contradictions, showcasing subtle drama, serious playfulness, and primness in their lives.The brand aims to inspire its consumers to unabashedly “Be Both” and flaunt their contradictions with aplomb. Fastrack’s brand ambassador and actor Vijay Devarakonda expresses his excitement: “I am particularly excited about the fashionable creative expression that has been given to this unique observation.
The campaign highlights a collection of 15 unique watches with design features that combine seemingly opposing elements. These watches comprise of skeletal automatic, chronographs and multifunction designs for young men and bling rose gold, unique bracelet designs for young women. The price range of Fastrack #BeBoth collection is Rs 2995 to Rs 9995/-
