Vicks breaks SabseBadiKhabar’s “Vicks ki Goli Ab Ho Gayi hai Badi” by unveiling the first-ever double-powered transformation of India’s iconic triangular Vicks cough drops in two decades, with superstar brand ambassador Ranveer Singh.
The iconic Vicks Cough Drops brand jingle, “Vicks kiGoli Lo, KhichKhich Door Karo,” has been a source of nostalgia for generations of Indians since the 1960s. The Vicks Double Power Cough Drops, launched alongside Superstar Ranveer Singh, are a double-powered transformation of India’s iconic triangular Vicks Cough drops. The new product, formulated based on consumer feedback, is a BADI GOLI that provides BADI RAHAT, a larger size to relieve throat irritation and cough symptoms. The product is a BADI GOLI that offers relief.
Vicks, the world’s #1 cough and cold brand, has launched its fourth innovation in India in the last 15 months, following the launch of ZzzQuilNatura, VapoRub Steam Pods, and New Vicks Roll-On for quick and convenient headache relief. Talking about his association with Vicks Cough Drops, Powerhouse Ranveer Singh shared,“Proud to represent such an iconic brand as Vicks. I’m excited about the new Double Powered Cough Drops.”
