Vicks Cough Drops, a brand known for its khich khich free voice, has partnered with cricket icon Yuvraj Singh to release the #VicksKholIndiaBol Cheer Anthem, celebrating India’s cricket enthusiasm and aiming to enable 142 crore Voice champions to cheer for their team this season.
Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. This cricket season, Vicks Cough Drops presents a fresh musical take on keeping the Cricket Fans at the center and giving them a khich khich free voice to cheer for their team.
Speaking about the anthem cricket icon Yuvraj Singh shared, “The #VicksKholIndiaBol Cricket anthem not only promotes unity and inclusivity in cheering for India but serves as a powerful reminder that when we unite our voices, there is nothing we cannot achieve. I also enjoyed learning and performing the anthem in Indian sign language and thank Vicks and India Signing hands for this opportunity to connect with this very special community of cricket fans.”
