Vi, India’s leading telecom operator, has strategically aligned with EaseMyTrip.com to diversify its service portfolio and tap into the lucrative travel market. In a move poised to enhance user engagement and bolster Vi’s revenue streams, this collaboration provides Vi customers exclusive access to streamlined travel services through the Vi App.EaseMyTrip.com, a major player in the online travel tech sector, will extend exclusive deals on flights, hotels, trains, buses, and cab bookings to Vi users. The synergy is not just about enhancing user experience but also represents a strategic business move, solidifying Vi’s presence beyond telecommunications.
As an inaugural offer, Vi introduces zero convenience fees on all flight bookings, marking a competitive edge in the travel industry. This partnership positions Vi as a comprehensive lifestyle service provider, strategically aligning with the evolving demands of its user base.
Avneesh Khosla, CMO of Vi, highlights the strategic significance, stating, “This collaboration expands our service offering, presenting a substantial revenue opportunity. We are excited about the prospect of creating additional value for our stakeholders.”
