Vi has launched its music offering on the Vi App in association with Hungama Music. With this, Vi has further strengthened its OTT based digital content offerings which ranges from entertainment, health & fitness, education & skilling, and the telco will continue to build on this portfolio. Vi’s music offering with Hungama was unveiled by the famous musician and composer duo – Salim Sulaiman, who also performed at the launch event.
Under this partnership, Vi will offer 6 months premium subscription of Hungama Music at no extra cost Hungama Premium subscription to all its postpaid and pre-paid customers. As part of the offering, customers can listen to ad-free music in 20 languages across genres from Hungama’s huge library of millions of songs, enjoy unlimited downloads, stream music video, latest Bollywood news, set caller tunes while listening to songs and listen to podcasts etc. Commenting on the launch, Avneesh Khosla, CMO, Vi said, “In the near future we will continue to see a lot more new initiatives being launched as this agenda gains scale and momentum.”
