Vodafone Idea Limited, a leading cellular service provider in India, has introduced Vi Games on the Vi App in collaboration with Nazara Technologies Limited, an India-based diversified gaming and sports media firm. It offers an immersive gaming experience with 1200+ android and HTML5 based mobile games across 10 popular genres.
According to a Deloitte and CII report titled “Digital Reset: Touching a Billion Indians,” the national average time spent on online gaming by Indian consumers is above 4 hours. Vi Games’ offering will begin with casual gaming material and will evolve over time to include social gaming and possibly eSports. Vi Games has gaming content into 3 categories— Platinum Games which will be available on pay per download basis through a Platinum Pass priced at Rs. 25 for postpaid and Rs. 26 for prepaid; Gold Games which will be available through a Gold Pass offering 30 games for just Rs 50 for postpaid and Rs 56 for prepaid, with a validity of 30 days; it will also host 250+ free games on the platform for all Vi customers.
The Founder & Group MD of Nazara Technologies Limited Nitish Mittersain said, “Nazara is delighted to work with Vi to bring our entire portfolio of gaming content, esports and interactive entertainment to their larger user base.”
