Vi Business partners with Genesys to transform customer experience across India

Vi Business, the enterprise division of Vodafone Idea, has announced a strategic partnership with Genesys, a global leader in cloud-based AI experience orchestration, to introduce a next-generation Contact Centre as a Service (CCaaS) solution across India. This collaboration aims to enhance customer engagement by providing Indian businesses with advanced cloud and telecom solutions tailored to meet evolving consumer expectations.

With digital transformation reshaping customer interactions, the partnership marks Vi’s entry into the CCaaS sector, allowing organizations to scale operations without the heavy capital expenditure associated with traditional setups. “We are thrilled to embark on this groundbreaking collaboration with Genesys,” said Arvind Nevatia, Chief Enterprise Business Officer of Vodafone Idea. “Together, we aim to drive the future of digital transformation and help enterprises harness AI and cloud technology more efficiently.”

In Siliguri, this partnership is expected to greatly benefit local enterprises by enabling them to implement scalable and flexible customer experience strategies. With enhanced access to AI-driven solutions, businesses in Siliguri can expect to elevate their customer interactions, ensuring they remain competitive in an increasingly dynamic market.