Vodafone Idea (Vi) has strategically aligned with esports powerhouse Team Vitality, marking a landmark collaboration poised to amplify India’s gaming economy. This robust partnership comes as the Indian esports industry gears up to reach an estimated $140 million valuation by 2027, as per the State of India Gaming Report 2022.
Vi, a prominent telecom operator, and Team Vitality, an internationally acclaimed esports organization, aim to tap into this burgeoning market through a multi-faceted approach. The collaboration spans brand sponsorships, content synergies, and large-scale gaming events, positioning Vi as a key player in the rapidly evolving esports landscape.Avneesh Khosla, Vi’s CMO, stated, “Gaming has emerged as a strategic focus for Vi, and this partnership is a testament to our commitment to the gaming community. As esports gains mainstream recognition, Vi aims to deepen its footprint in India’s dynamic gaming sector.”
Randall Fernandez, Managing Director, Team Vitality India, anticipates groundbreaking outcomes, noting, “We will unlock new horizons, searching for aspiring gaming talent across the length and breadth of the country.” This business alliance not only capitalizes on the booming gaming industry but also positions Vi and Team Vitality at the forefront of India’s gaming revolution.
