Telecom leader Vi has unveiled its latest ‘Be Someone’s We’ campaign, spotlighting its impressive achievement of adding 100 towers every hour as part of its ambitious network expansion across India. The campaign, which coincides with the Border-Gavaskar Trophy, celebrates the power of connections and Vi’s efforts to foster togetherness, regardless of location.
The campaign features heartwarming TVCs that highlight Vi’s expanded network strength, covering challenging terrains like hilly regions and underground metros. One ad showcases a young girl coordinating a birthday celebration over a video call from an underground metro, a setting where connectivity is often unreliable.
Avneesh Khosla, CMO of Vi, noted, “Adding 100 towers every hour underscores our dedication to delivering robust connectivity, ensuring people can stay connected in ways that matter.” The campaign emphasizes that Vi’s network enhancements go beyond functionality, enabling shared experiences and uplifting communities. In Siliguri, Vi’s strengthened connectivity is expected to drive greater digital engagement, especially in remote and suburban areas where robust networks are crucial for businesses and individuals. The expansion aligns with Siliguri’s growing role as a regional hub for commerce and communication.
