Veet®, the world leader in depilatory products, has launched #IconicVeetHacks, a campaign inspired by the multiple facets of festivities in India, that encourages Indian women to get festive ready by repurposing the existing elements from their wardrobe using ‘Hacks’. The brand has roped in fifteen national and regional influencers including – Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir, among others.
Through engaging content and their wide appeal, the influencers will inspire the larger audiences to get creative in a way that enables them to use existing pieces in their wardrobe for a unique festive ready look.
Indian women enjoy the festive season, including Durga Pujo, Navratri, Moonrise, Karwah Chauth, and Diwali. To avoid waiting in line for waxing appointments, they trust Veet as an at-home hair removal solution. Veet provides smooth, glowing, and moisturised skin with long-lasting results, ensuring they can easily navigate through the festive months. Reckitt spokesperson said, “Through the campaign, Veet brings the focus back on the optimal, economical, and hassle-free hair depilation experience it provides, bringing in elements of enjoying festivals with unique outfits that are repurposed.”
