The world’s first customized modern ayurvedic lifestyle and wellness brand, Vedix aims to strengthen its position across key regional markets in India. As part of twin-marketing strategy, the brand is eyeing to tap both regional and international markets simultaneously.
Vedix (a Hyderabad-based customised Ayurveda beauty tech startup) leverages the power of AI and Ayurveda to design hyper customized hair and skin care regime to deliver the maximum benefit for the skin and hair problems. The tech beauty brand is one of the biggest consumer tech startups from Hyderabad and has become a category leader in close 3 years of its launch. Vedix has created a dominant position in the Indian beauty market by intelligently leveraging the D2C and online marketplace model to reach its customers pan India.
Vedix has served more than a million orders since its launch and continues to add over 90,000 customers every month. It launched the skincare range in 2020, making it India’s first skincare brand to launch 100% edible grade non foaming cleanser made with high-quality ingredients.
