Upstox announces disruptive financial tools in ‘Invest Right, Invest Now’ initiative

Upstox, a stalwart in the financial technology sector, has propelled itself to the forefront with the launch of cutting-edge features as part of its ‘Invest Right, Invest Now’ campaign. This strategic move aims to redefine the landscape of retail investing in India.

The revamped features, including Stock SIPs, Wealth Tracker, Gold, and Fixed Income, position Upstox as an avant-garde platform, offering users a comprehensive suite for diversified investments. Addressing the perennial concerns of new investors, Upstox meticulously analyzed over 10,000 Mutual Fund schemes, introducing a curated list of ‘Top Funds’ based on rigorous risk and return metrics.

Amit Lalan, Director, Upstox, underlined the positive reception of their financial education initiatives nationwide. Boasting a user base of over 13 million, Upstox’s success is accentuated in Assam, showcasing its resonance across varied demographics.