A non-alcoholic wine with less than 0.5% alcohol, ‘Unvined’ has been launched by a leading Australian wine brand, Jacob’s Creek. It is available in two varietals – Riesling and Shiraz. The Unvined range has 50% less calories than regular wine of the same varietal, catering to the evolved consumer base looking for varied options to suit their preferences and mood. With the introduction of these two new varietals under the non-alcoholic wine category, Jacob’s Creek truly delivers on a coveted portfolio of wines that everyone around the table will want to reach for.
“The idea behind creation of Unvined was to ensure that everyone is able to celebrate important life moments with their friends and family in a way that fits with their lifestyle. Given Jacob’s Creek’s vast expertise in winemaking, we have created a product that has a perfect balance of taste while preserving the natural grape profile”, said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India. Priced at Rs 900, Unvined Riesling and Shiraz are available in select retail outlets in Delhi and Mumbai and pan-India through Amazon India.
