Ujjivan Small Finance Bank (Ujjivan) has launched a fresh brand campaign, ‘Banking Jaise Meri Marzi, Ujjivan makes it easy-easy,’ designed to revolutionize customer banking experiences. Starting September 02, 2024, the campaign will highlight the bank’s commitment to providing effortless, secure, and accessible banking solutions. This initiative features a catchy jingle and will be extensively promoted across Web, OTT Channels, Social Media, and Ujjivan branches.
The campaign underscores Ujjivan’s dedication to making banking simple and enjoyable, catering to a broad spectrum of customers—from working professionals seeking convenience to senior citizens valuing simplicity. The new approach emphasizes the ease of banking through both digital and physical channels, aiming to enhance customer satisfaction.
In Kolkata, the campaign is set to make a significant impact. The city’s diverse financial landscape and growing demand for streamlined banking services align perfectly with Ujjivan’s objectives. The focus on integrating traditional and digital banking solutions will resonate with Kolkata’s tech-savvy and convenience-oriented customers, potentially setting a new standard in the local market.
Ms. Carol Furtado, Executive Director of Ujjivan, highlighted the campaign’s goal of fostering financial inclusivity, while Mr. Lakshman Velayutham, Chief Marketing Officer, noted that the jingle’s easy appeal aims to transform the perception of banking. Developed by Plan B Advertising, the campaign features a memorable jingle and engaging content designed to leave a lasting impression.
