TVS Racing readies to set benchmark with customer experiential

With a rich racing pedigree spanning over four decades, TVS Racing, the flag bearer of the One Make Championship in India has been nurturing talent and providing platforms across the country for enthusiasts to experience racing in a safe and controlled circuits. TVS Racing launches the first TVS Apache Racing Experience (ARE) GP Championship for Apache owners, promoting accessibility and showcasing machine capabilities in a thrilling, safe environment.

TVS Apache Racing Experience (ARE) is expanding to include the ARE GP Championship, providing exclusive experiences for TVS Apache riders. The first season will engage over 1,000 customers in 20 cities, allowing them to learn track racing nuances across three categories.

The championship is guided by TVS Racing champion riders and instructors. With over 3,000 trained racers under TVS OMC, the company offers four categories in India: Rookie, Women’s, Media, and Expert. Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company said “With this championship, we are confident of setting new benchmarks by offering unique opportunities to our customers for an augmented experience when they associate with the brand.”