Toyota Kirloskar Motor (TKM) has introduced the highly anticipated All-New Toyota URBAN CRUISER TAISOR, marking its re-entry into the A-SUV segment with a bold statement of style, performance, and innovation. The launch event witnessed the unveiling of a dynamic addition to Toyota’s versatile SUV lineup, promising a blend of modern aesthetics, cutting-edge features, and advanced technologies tailored for the discerning Indian market.
Designed to captivate style-conscious customers, the All-New URBAN CRUISER TAISOR seamlessly merges elegance with power-packed performance. Drawing inspiration from Toyota’s rich SUV heritage, its striking exteriors exude prestige, boasting a unique front design crafted by Toyota’s seasoned designers.Under the hood, the URBAN CRUISER TAISOR offers an array of powertrain options, including the 1.0L Turbo, 1.2L Petrol, and E-CNG variants, catering to diverse preferences while delivering exceptional performance and unmatched fuel efficiency. Advanced technology and smart connected features promise an exhilarating and supremely convenient traveling experience, while top-notch safety measures ensure the well-being of both driver and passengers.The All-New URBAN CRUISER TAISOR is available for booking with an introductory price range starting from INR 7,73,500 (ex-showroom). With deliveries set to commence from May 2024, customers can secure their bookings with a token amount of Rs. 11,000.
Mr. Masakazu Yoshimura, MD and CEO of Toyota Kirloskar Motor, expressed the company’s strategic commitment to the Indian market, focusing on innovation, localization, and customer-centricity. The launch reinforces Toyota’s position in the SUV category, promising to set new standards in the automotive industry.Mr. Tadashi Asazuma, Deputy Managing Director – Sales-Service-Used Car TKM & Lexus, emphasized the brand’s relentless pursuit of customer delight, ensuring accessibility to world-class products and value propositions.
