Toyota Kirloskar Motor (TKM) has reaffirmed its dedication to promoting cultural heritage by continuing its title sponsorship of the Hornbill Music Festival for the third consecutive year. Held from December 2 to December 10 at the Naga Heritage Village in Kohima, Nagaland, the festival features a dynamic range of performances, including the renowned Japanese drum ensemble, Drum Tao. TKM’s collaboration reflects its deep-rooted connection with the people of Nagaland and the Northeast, while underscoring its efforts to enhance local communities through cultural initiatives.
In addition to its sponsorship, TKM has set up a pavilion at the festival, showcasing models such as the Innova Crysta, Fortuner, and the hybrid Innova Hycross. With a strong presence in the Northeast, where it operates 39 touchpoints, TKM aims to further expand its network to meet the region’s growing demand.
In Siliguri, TKM’s engagement with the Hornbill Music Festival is a strategic move to strengthen its foothold in Eastern India. The company’s emphasis on both cultural and business development aligns with Siliguri’s expanding consumer base and growing interest in premium automotive offerings. TKM’s focus on customer-centric services and regional expansion through programs like the Toyota Technical Education Program (T-TEP) continues to foster economic growth and skill development in the area.
