TKM’s fourth regional ‘Great 4X4 Expedition’ took place in Eastern Region Culminates

Toyota Kirloskar Motor (TKM) successfully wrapped up its ‘Great 4X4 Expedition by Toyota’ in the East region, marking an extraordinary journey filled with the thrill of off-roading. This is the latest edition of ‘Great 4X4 Expedition by Toyota’ series, which commenced with a zonal expedition in Southern India and continued through Western and Northern regional drives. Throughout this incredible journey, the expedition has captured the hearts of discerning 4X4 enthusiasts, offering a thrilling and immersive experience.

Toyota’s 4X4 SUVs, including the Hilux, LC300, Fortuner, and Hyryder AWD, were showcased at an experiential drive at Ajodhya Hill Top in Purulia, West Bengal. These vehicles are known for their exceptional off-road capabilities and driving comfort, enhancing the journey and overall experience. The event attracted a diverse group of participants, including owners of Toyota and other SUV brands, creating a dynamic atmosphere filled with excitement.

Toyota’s rich motorsport heritage continues to inspire the development of versatile 4X4 SUVs. Mr. Atul Sood, Vice President of Sales and Strategic Marketing, Toyota Kirloskar Motor said,“As we celebrate the successful conclusion of the East Regional ‘Great 4X4 Expedition by Toyota,’ we extend our heartfelt appreciation to all the participants, supporters, and partners who have played an integral role in this extraordinary journey.