Toyota Kirloskar Motor (TKM) announced its east zonal flag-off of the ‘Great 4X4 Expedition by Toyota,’ bring the fourth exhilarating drive in a series of adventurous off-road journeys across India. Toyota is organizing a thrilling off-roading event in Ajodhya Hill Top, Purulia, West Bengal from October 13th to 15th, 2023.
The event, which began in May 2023, will feature drives across India’s Southern, Western, and Northern regions. The event aims to provide a specially curated 4-wheel drive experience across the country’s magnificent landscapes. Toyota’s initiative builds on its previous regional expeditions, highlighting its commitment to delivering unforgettable experiences to the 4×4 SUV community and promoting ‘Mass Happiness’ and ‘Mobility for All’.
Toyota’s Hilux, LC300, Fortuner, and Hyryder AWD models are among the impressive 4-wheel drive SUVs participating in an exciting event. Other brands’ SUV owners also participate, fostering an adventurous off-roading experience. Speaking onthe fourth edition of the ‘Great 4×4 Expedition by Toyota’, Mr. Atul Sood, Vice President – Sales and Strategic Marketing – Toyota Kirloskar Motor, said, “Needless to mention, the off-roading drives are being conducted under the expert supervision of 4X4 specialists with necessary safety protocols in place, ensuring that participants could enjoy the thrills while being secure.
