Tie up between ICICI Pru Life and AU Bank

A scheduled commercial bank and one of the largest small finance banks in the country, AU Small Finance Bank (AU Bank), announced a partnership with one of the top private life insurance companies, ICICI Prudential Life Insurance to offer need and goal-based life insurance solutions. This tie-up between the two leading companies will enrich life insurance offering with an agile, accelerated, digital and paperless platform offered by ICICI Prudential Life. 

Through this corporate agency arrangement, over 18 lakh customers of AU Bank across over 700 banking touchpoints in 13 states and 2 Union territories, will have an easy access to the entire suite of customer-centric protection and long-term savings products of ICICI Prudential Life. These products will enable customers to provide financial security to themselves and their families and help them achieve their financial goals.

Now, customers of AU Bank in Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, Punjab, Haryana, Chhattisgarh, Delhi NCR, Himachal Pradesh, Uttar Pradesh, Karnataka, Goa, West Bengal and the Union Territories of Chandigarh and J&K will be able to provide financial security to their families with a well-rounded financial plan.

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