As a new addition to its existing line of products, Tide, one of the leading fabric care brands in India from P&G, launched the Tide Fresh & Clean. Tide launched this new variant with a brand promotional film starring celebrated actor Sanjay Mishra and famed actress Ayesha Raza. Tide has always stood for surprising whiteness and the same spirit is brought to life by Sanjay Mishra in the new TVC. Tide Fresh & Clean is launched in limited markets. It will be available in two sizes – 500 gm (Rs 35) and 1 Kg (Rs. 69). Tide Fresh & Clean offers a 3-in-1 benefit – it fights tough dirt on clothes, provides an excellent freshness after the wash and is also budget-friendly. This is also the first time that the Tide pack will be yellow instead of the orange.
Tide launches Tide Fresh & Clean
