On Independence Day, Tata Tea Premium, the flagship brand from Tata Tea’s diverse portfolio, paid a captivating tribute to India’s rich handloom legacy with its “DeshKeDhaage” campaign. The largest 3D anamorphic outdoor activation in India, featuring Indian Handlooms, was showcased at DLF Cyber Hub in Gurugram from August 13-17, 2023. In collaboration with Laqshya Media Group, the immersive experience took consumers on a colorful joyride through India’s iconic handloom weaves, exuding pride and glory.
The brand celebrated innovation and consumer-centricity by transforming iconic weaves like Banarasi Silk, Chanderi, Phulkari, Pochampally, Panja Durrie, and PatanPatola into immersive forms through an outdoor activation. This 3D anamorphic installation combines technology and storytelling, showcasing the brand’s commitment to delivering distinctive experiences for consumers. The brand’s commitment to enabling distinctive experiences is evident in the brand’s DNA.
Tata Tea Premium’s DeshKeDhaage campaign celebrates India’s handloom legacy by integrating technology with 3D anamorphic outdoor, fostering visually delightful experiences and strong consumer connections. Atul Shrivastava, CEO, Laqshya Media Group, said, “This campaign celebrates the synergy of creativity, technology, and heritage, delivering an immersive experience that resonates deeply with the target audience.”
