After being a League Supplier, The Indian multinational Balkrishna Industries Limited (BKT) now becomes a League Partner of the BBL, following an up-gradation and extension of its partnership with the Australian cricket league, KFC Big Bash League (BBL). The partnership signed with Cricket Australia in 2018 was initially envisaged up to 2021, but will now continue up to 2023. As League Partner, BKT will receive several additional rights, including expanded visibility on LED boards, vision screens, boundary ropes and umpires’ uniforms. BKT will also receive the right to create several activations, both at venue and outside venue, as well as comprehensive digital support from Cricket Australia. The BKT brand will also continue to be highly visible during international matches and during fan events organized over the course of the season. The upgrade and extension of the partnership followed excellent results achieved by BKT in the first two years. Between 2018-19 and 2019-20, the BKT brand exposure grew by 33 per cent.
The partnership extends between BKT and KFC BBL
