The Body Shop is launching a new communication campaign in India to celebrate and inspire people to believe in their own power to effect positive change. The campaign features three trailblazing women, Shefali Shah, Bala Devi, and Anny Divya. The three women in the campaign film are inspiring beacons of self-expression, resilience, and self-love, all key emotional benefits of The Body Shop.
The Body Shop pioneered the philosophy that business can be a force for good. The Body Shop is launching a campaign to showcase the stories and work of Shefali, Bala, and Anny and their products, such as Edelweiss Daily Serum Concentrate. The campaign will run across all The Body Shop India stores and digital platforms, embracing Changemaking Beauty meaningfully. The brand has more than 200 stores in India.
Harmeet Singh said “We hope this campaign will inspire people in India to recognize their own power to make a difference. We are excited to showcase the beauty of change through the stories of these incredible women.”https://www.youtube.com/watch?v=RszV2gWkYuo
