Tata Tea Premium, the flagship brand from Tata Tea’s diverse portfolio, has been celebrating India and its elements of pride reflective in its art, culture, and heritage for Independence Day through its #DeshKaGarv initiative. Tata Tea Premium plans to celebrate India’s rich handlooms legacy with a Desh Ke Dhaage campaign on Independence Day, celebrating 75 years of post-Independence journey.
India’s cultural heritage, particularly handlooms, is celebrated through Tata Tea Premium – Desh Ki Chai’s limited-edition pack collection on Independence Day. Mullen Lintas’ TVC showcases skilled weavers’ craftsmanship and singer Usha Uthup, encouraging people to honor the threads that weave the nation’s glory.
Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, said, “Each sip of Tata Tea Premium brings not just the taste of excellence but also the essence of ‘Desh ki Chai’, a cup that knits all of us together in a tapestry of love, unity, and pride.”As a part of the same campaign a curated collection of weavers’ weaves is available for purchase on www.OKHAI.org, with Tata Tea Premium contributing a percentage to the artisan community’s welfare.
