Tata Motors Purchases 50% Share Of Jayem Automotives

Tata Motors today announced that it has signed an agreement to purchase the 50 per cent shareholding of Jayem Automotives in JT Special Vehicles Pvt. Ltd. (JTSV). Further to this announcement, JTSV will become a wholly owned subsidiary of Tata Motors, following the completion of the procedural requirements. This does mean that cars under the JTP brand will no longer be sold in India. 

JTSV was formed in 2017 as a 50:50 joint venture between Tata Motors Ltd. and Jayem Automotives to develop high performance versions of the company’s passenger cars under the ‘JTP’ brand. The company then launched the Tiago JTP and the Tigor JTP in 2018. Both the Tiago and Tigor JTP get cosmetic updates to make it look a bit more sporty and yes the performance too had been uprated in both cars. We told you in our review that the Tiago JTP, that it is a hot hatch to buy in the country and yes, the most affordable one at that. However, the passenger car industry witnessed a challenging FY19-20, exacerbated with mandatory change in regulations and the current COVID-19 pandemic, which has impacted the demand in this niche category of vehicles.

Leave a Reply