Furthering its legacy of partnering with some of the country’s most prominent sporting events, Tata Motors has announced the Tiago.ev as the Official Partner for this year’s edition of the Tata Indian Premier League. Continuing this association for the sixth consecutive year with the Board of Control for Cricket in India (BCCI), the Company will leverage this prestigious platform to increase awareness of EVs, while showcasing and driving engagement for its recently launched premium electric hatch –the Tiago.ev. The Tata IPL 2023 is scheduled to begin on March 31st, 2023.
The Tiago.ev brand is partnering with the Tata IPL platform to display the new Tiago.ev across all 12 stadiums and connect with the nation through engaging activities. These include the ‘100 reasons togo.ev with Tiago.ev’ campaign, the Tiago.ev Electric Striker Award, and Tata Motors’ donation of INR 5,00,000 towards enhancing the biodiversity of Coffee Plantations in Karnataka.
The campaign aims to bust common EV myths and position the Tiago.ev as a superior choice of mobility. Commenting on this partnership, Mr. Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “We wish to drive tremendous value from this partnership and fast forward the ongoing revolution towards the future of mobility by encouraging rapid adoption of EVs in India.”
