Taneira, a TATA product, has announced its first-ever nationwide sale, offering up to 40% off across its wide range of ethnic wear, including sarees, unstitched kurta sets, ready-to-wear ensembles, and festive lehengas. The move follows a robust ~30% growth in FY25 and a promising start to FY26, fueled by strong wedding and festive shopping trends.
The sale marks a strategic push ahead of an early festive season, with Taneira leveraging its expansive network of 80 stores in 41 cities to connect with discerning customers. The brand, known for authentic handcrafted products and use of pure fabrics, aims to make traditional wear more accessible during this key shopping period.
In Siliguri, the offer is available at Taneira’s 2nd Mile showroom, where local shoppers are showing keen interest in the curated collection of Banarasis, Kanjeevarams, Jamdanis, and Tussars. Retailers note a growing preference in the Siliguri market for artisanal sarees that blend heritage with modern style, especially among wedding shoppers. “This sale is not just about discounts, but an opportunity to experience the richness and purity that defines Taneira,” said Somprabh Kumar Singh, Chief Sales and Marketing Officer.
