This Diwali, Taneira, a TATA product, adds a spark to your celebration by launching its festive edit -The Queen’s collection. Featuring the stunning Mrunal Thakur, the brand unveiled a TVC to launch its exquisite range of designer sarees handcrafted in diverse clusters of pure silk. Mrunal Thakur showcased the Queen’s Collection, a tribute to the spirited women of today who craft their own stories, choreograph their own journeys, and create unique narratives.
Taneira’s campaign showcases a woman experiencing joy and embracing her authentic self, transforming a saree into a beautiful canvas. The campaign highlights the significance of sarees in preserving memories, whether they’re from past celebrations or family traditions. The campaign speaks to a diverse audience across the country, bridging the gap between time and style. Speaking about the campaign and this association, Mrunal Thakur said, “The magnificence and charm of the Queen’s collection embodies the essence of the modern women who confidently embrace their unique style and innate strength”.
The Queen’s Collection by Taneira, inspired by Water, Air, Sky, Earth, and Fire, offers versatile clothing for modern women, promoting self-affirmation and independence. Each drape represents a queen ruling her destiny.
