Taco Bell, the world’s leading Mexican-inspired restaurant brand, has introduced Naked Veggie Taco – a disruptive, plant-based protein option in its diverse menu that compliments the existing fan-favorite, Naked Chicken Taco. Encouraging consumers to #GetNaked, the brand is also launching a digital campaign to highlight the family of Naked taco offerings.
The new Naked Veggie Taco has a shell made entirely out of plant-based protein, a crusted and spice coated protein patty made up of peas, corn, and nutritious soya, layered with nacho cheese sauce with the filling of lettuce and signature Mexican Pico de Gallo. It is available with Unlimited Pepsi at all Taco Bell restaurants across India for just INR 199*. Taco Bell® India is urging customers to #GetNaked and has released a digital film on its social media platforms that showcases the tantalizing creations.
To echo the messaging of the campaign, Taco Bell® India will partner with popular content creators and encourage taco lovers across the country to try these flavorfully fetching menu items. Commenting on the introduction of this new offering, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said,“I am excited to be able to offer our customers and fans this amazing product at such good value. Please visit Taco Bell® in our stores or through our delivery partners and #GetNaked.”
