Swiggy Ltd (NSE: SWIGGY) has entered the gifting space with the launch of Giftables, an on-demand gifting platform offering over 10,000 curated options ranging from cakes, flowers, and chocolates to perfumes, electronics, and toys. The service, aimed at simplifying both last-minute and planned gifting, allows users to combine multiple gifts into a single order delivered in 10–60 minutes.
Currently live in Bangalore, Swiggy plans to expand Giftables to Mumbai, Delhi, and other metropolitan cities soon. A standout feature includes an upcoming AI-powered gifting chatbot that will provide personalized recommendations based on the occasion, recipient’s personality, relationship, and interests. Users can browse gifts by category, recipient, or occasion, ensuring thoughtful, hassle-free gifting in minutes. Phani Kishan, Co-Founder and Chief Growth Officer at Swiggy, said, “Gifting is often last-minute and full of uncertainty. With Giftables, users get curated, high-quality options delivered under an hour, eliminating the need to juggle multiple platforms.” In Kolkata, a city known for its active e-commerce adoption and vibrant festive shopping culture, Giftables is expected to resonate with urban consumers seeking convenience without compromising personalization. Analysts note that the platform could see rapid uptake during Durga Puja and other year-end festivities, leveraging Swiggy’s existing delivery network to capture last-minute gift demand. Launched just ahead of the festive season, Giftables is positioned to make gifting more convenient, personal, and stress-free across India
