Smart speakers are comparatively new in India, but they have already established an awareness of 54% across non-metro cities, finds a study by Karvy Insights for Amazon India. The study titled ‘Understanding Smart Speaker Usage’ in non-metro cities collected inputs from over 1000 respondents.
43% of smart speaker owners from non-metros interact with their smart speaker in Hindi. 55% of customers felt they are able to better enjoy music now than before, and 50% of customers saved time on activities like paying utility bills. Interestingly, 52% of parents who own a smart speaker also mentioned that their kids are learning more than before. Nearly 50% of the non-metro city respondents felt that setting up a smart home is the number one reason to purchase or considering buying a smart speaker. Smart speakers and voice-control make setting up a smart home easy and affordable without the hassles of re-wiring. Almost 48% parents said that voice -controlled smart speakers are a great way to let kids experience the latest technology as well as use it as a tool for learning. Nearly 47% of smart speaker owners in non-metros agreed that it helped improve their children’s language and pronunciation skills.
