Sting has partnered with Paytm, India’s largest digital payments and financial services company and the pioneer of QR and mobile payments. With the purchase of every Sting®PET bottle of 250ML, consumers will be entitled for a cashback* of INR 40 on their first Paytm UPI transaction. The offer can be redeemed by scanning Paytm’s QR code on the Sting® bottle, and entering the promo code, which will be printed on its reverse side of the label.
Accompanying this festive offer, Sting® has also unveiled a quirky campaign, featuring the brand ambassador and superstar Akshay Kumar. The galvanising TVC encourages the audiences to live each moment with Sting®’s quintessential can-do-energy.
Speaking on the offer and the TVC, Naseeb Puri, Senior Marketing Director, Energy, Hydration & Flavours, PepsiCo India, said, “The offer enables our consumers to get guaranteed cashback on their first UPI transaction. We are excited about this offer and hope that it would electrify the festivities a little.” The new Sting® TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Sting® is available in small single serve packs of 200ml and 250ml and multi serve pack of 500 ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.
